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Jul 14

Home Sellers: How to Maximize Your Commission Savings

by Peter Baturenko

In today’s world, an informed home seller has many more options available when making a decision to sell. It’s no longer about having several salespeople in suits pressuring you to sign listing contracts and telling you their fee isn’t negotiable. The traditional “sale by owner” concept has changed too, to take advantage of all the new Internet tools to market and sell your home for the highest price possible, to the right buyers. In many markets, home owners can list their home for sale in the MLS for as little as $500. There are so many choices now, how do you decide which is the best method for you?

Flat-Fee MLS and Limited Fee Approach

Many of the “limited fee” or flat fee MLS methods that are available today only offer limited services to the home seller. For example, there may not be anyone available to answer your questions about a buyer’s offer that you get over the weekend if you are only paying a service $500 to list your home. Or maybe you are making a common mistake of overpricing your home for your market, resulting in delays which require a substantial investment in additional mortgage payments. On the opposite side of the spectrum, home sellers relying on flat fee MLS listing, may “undersell” their property by failing to recognize and promote the home’s strongest features. Let’s face it – all of us are not natural born marketers when it comes to selling a home. The reality is that almost 95% of all for sale by owner homes are eventually listed with a professional real estate agent.

Advantages of Hiring a Professional Real Estate Agent

When it comes to selling your home, there are obvious advantages to relying on a real estate agent to sell your home. You benefit from the agent’s years of real estate marketing expertise and unique knowledge of your neighborhood. Understanding how to write and interpret real estate contracts, and knowing what hidden pitfalls to look for. A good agent is proactive in anticipating possible problems or delays in the home sale transaction. Real estate agents keep you informed on how the transaction is progressing and utilize the most effective strategy to market your home. But what about the cost of hiring a real estate agent to market your property? Traditionally, home sellers would pay 6% to sell their property with a real estate agent. With technological advances in the real estate field, home sellers are now able to enjoy lower commission rates offered by online discount brokerages.

The “Best of Both Worlds” Approach to Selling a Home

Combining the benefit of professional expertise and unique knowledge offered by professional real estate agents and the lower listing commission costs, the new estaterebate.com auction platform provides a solution for home sellers to get the maximum listing commission discount from their local real estate agents. How it works is simple: 1) You create an auction and provide information about the property you are selling, 2) You local real estate agents submit bids with their listing commission to sell your property, 3) You review the bids, select the best bid and enjoy the commission savings.

Let real estate agents compete for your business by offering their best commission rates in your area. Create a listing commission auction today and enjoy the lowest commission rate available in your area!

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